More blogs from Matthew Bebenek
-
Content Governance
Buyer beware: GA4 isn’t compliant with HIPAAIf there’s one thing that healthcare websites need to be aware of when they’re evaluating an analytics solution, it’s this: Google Analytics (GA4) is not a HIPAA-compliant choice. The risks of GA4 ...
By Matthew Bebenek
Jul 09, 2024
-
Marketing Analytics
How to create an automated and actionable analytics processWhile most marketers today are trying their best to use data and make more informed decisions, many find it tough to find actionable next steps from the raw metrics. According to IBM, 25 quintillion b...
By Matthew Bebenek
Dec 22, 2023
-
Marketing Analytics
How to maximize ROAS in an ever-changing marketing landscapeMarketers need to stay competitive, but there’s more to it than just launching campaigns: it's about crafting invincible marketing strategies that drive revenue and awareness despite evolving market i...
By Matthew Bebenek
Dec 22, 2023
-
Marketing Analytics
Google Analytics 4 is coming and Siteimprove can helpJuly 1, 2023 is an important date for managers of the 28.1 million websites using Google Analytics. That’s the day Google’s Universal Analytics platform is retired and will stop processing new website...
By Matthew Bebenek
Nov 24, 2022
-
Marketing Analytics
The three pillars of effective campaign trackingDownload video transcript. It's crucial to have effective campaign tracking in place so you can tie your marketing initiatives to your business and end goals. But do you know the most effective w...
By Matthew Bebenek
Nov 24, 2021
Matthew Bebenek
Matthew is Global Head of Presales, Solutions and Value Engineering at Siteimprove. He’s dedicated to helping organizations big and small obtain actionable organic and paid search analytics to avoid analysis paralysis when it comes to driving brand awareness and traffic, typically brought on by overwhelming amounts of data.