More blogs from Renat Balandin
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Content Strategy
How to future-proof your content and SEO strategyWe’ll look back on 2025 as the year the SEO ground shook beneath us, and not in terms of mercurial algorithms. Rather, AI is turning search upside down, to the point where keywords are nearly meaningl...
By Renat Balandin
Jun 12, 2025
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Product
Marketers can finally bridge paid and organic strategiesGenerative AI, decreasing space on SERPs for organic links, limited content real estate, and increasing budget scrutiny have upended what it takes to win visibility. According to Gartner, organic traf...
By Renat Balandin
May 13, 2025
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Product
Introducing Email GovernanceAny marketer will tell you email marketing is a huge channel for growth, whether you’re marketing to prospects, partners, or existing customers. It’s also a channel with particular risk because you ...
By Renat Balandin
Mar 19, 2025
Renat Balandin
As a Product Marketing and Product Management leader, Renat drives impactful go-to-market strategies and cross-functional alignment for B2B/B2C SaaS, fintech, and e-commerce platforms. With a solid foundation in startup and corporate settings, he has consistently delivered user engagement, feature adoption, and revenue growth through data-driven insights and customer-centric approaches.