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Siteimprove has a fresh, updated brand

https://www.siteimprove.com/blog/meet-the-new-siteimprove/

Our new brand showcases our evolution as a product and represents how we want to help customers in the future Former Head of Content at Siteimprove, Kara managed the global content team, including

Cookieless Personalization in Finance

https://www.siteimprove.com/blog/cookieless-personalization-in-finance/

Learn how financial institutions deliver privacy-first, cookieless personalization using first-party data, consented analytics, and secure identity without losing conversions. Versatile marketer with

Schema Automation for Enterprises: A Strategic Guide to Data Governance and Efficiency

https://www.siteimprove.com/blog/schema-automation-for-enterprises/

A practical guide to schema automation for enterprises. Learn how automation improves data quality, governance, search visibility, and AI readiness. As a content strategist, Stephen helps B2B SaaS

The balance between data privacy and personalized marketing

https://www.siteimprove.com/blog/the-balance-between-data-privacy-and-personalized-marketing/

For marketers, changing data privacy regulations are a new opportunity to foster customer trust by providing a richer, more personal customer experience. But customer trust has to be earned. Former

How to Measure the Effectiveness of Marketing Campaigns

https://www.siteimprove.com/blog/measuring-marketing-campaign-effectiveness/

Your CEO doesn't care about impressions. She wants revenue impact. Here's how to measure marketing campaigns that prove their worth in dollars, not clicks. Marketer. Journalist. Strategist. A

Master SEO Comptetitor Analysis & Win

https://www.siteimprove.com/blog/competitor-analysis-seo-reports/

Stop guessing! Learn to identify your real SEO competitors (not just the obvious ones), analyze their winning strategies, and find opportunities to outrank them. Eric is the SEO manager at

What does a cookieless world mean for digital marketers

https://www.siteimprove.com/blog/what-does-a-cookieless-world-mean-for-digital-marketers/

Marketers will soon have to figure out how to run effective campaigns without relying on third party cookies. Learn what that means here. Former Head of Content at Siteimprove, Kara managed the

Getting ready for the Google page experience update

https://www.siteimprove.com/blog/getting-ready-for-the-google-page-experience-update/

Here's what you need to know about the Google page experience update. Learn how you can prepare and what's most important when it comes to page experience. As Director of Product Management, Olga led

Three obstacles to data-driven marketing and how to overcome them

https://www.siteimprove.com/blog/three-obstacles-to-data-driven-marketing-and-how-to-overcome-them/

Discover the three biggest obstacles in data-driven marketing and how to overcome them. Georgia James is a freelance writer weaving words into compelling narratives. With a passion for marketing, she

Get buy-in from the top for Google's algorithm update

https://www.siteimprove.com/blog/get-buy-in-from-the-top-for-googles-algorithm-update/

From May on, businesses will be pushed to improve their game and create more meaningful user experiences to keep ahead of competition. Conny is a former Global Senior Content Strategist at