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How do performance marketers benefit?
Thanks to one-stop-shop reporting and optimization, spend less time pulling data and more time shifting budget to the campaigns that deliver the most impact.
Monitor & report with ease
View, evaluate, and compare all your content marketing, search engine marketing (SEM), and optimization (SEO) in a single solution. Gone are the days of one tool for keyword research, another for content management, and yet another for paid ads.
Track acquisitions to conversions
Monitor your visitors from their initial engagement on your digital channels, through their website navigation, all the way to conversion. You can see how your campaigns compare over time as well as how effectively each step of your user journey performs relative to one another.
Uncover trends with data
Identify your top-performing campaigns across channels and connect your analytics with critical visitor behavior and conversion patterns. Based on those insights, you’ll be able to increasingly launch even more accurately targeted, predictive campaigns right out of the gate.
Siteimprove solutions for performance marketers FAQs
Siteimprove saves performance marketers time by providing a centralized platform for reporting and optimization, reducing the need to pull data from multiple sources.
Performance marketers can monitor data across content marketing, SEO, and SEM in a single platform. They can also track visitor engagement from initial interaction through to conversion and analyze campaign performance over time.
Siteimprove helps launch more accurately targeted and predictive campaigns by allowing users to identify top-performing campaigns across channels and connecting analytics with visitor behavior and conversion patterns.
Yes, Siteimprove provides tools and insights specifically designed to help performance marketers with both their SEO and SEM efforts.
Siteimprove addresses challenges related to visitor reporting in a post-cookie world, providing information and capabilities for confident analytics, including aspects like hash anonymization and compliance.