About Siteimprove Twenty years of better, together
Siteimprove is a software company building Siteimprove.ai, an AI-powered platform for digital accessibility, governance, analytics, content strategy, and search marketing. Founded in Denmark in 2003.
Our mission Together, we transform access to the digital world
Who we are
Curious by nature,
Global by design
Siteimprove is built by people who believe progress comes from combining data, creativity, and human insight. With more than 20 years of experience in digital accessibility and performance, we continue to evolve by pushing what’s possible across the full digital experience.
We call ourselves Siteimprovers because improvement is never finished. We’re curious by nature, collaborative by design, and driven by the belief that better is always possible.
We’re also proudly global. With teams across Europe, North America, and the Asia-Pacific region, we build for global experiences because we are a global team.
Our Locations
Unit 1800 (18th Floor),
Bellevue, WA 98004, USA
Phone: +1 425 451 1660
1561 Copenhagen,
Denmark
Phone: +45 33 36 93 50
40 Basinghall Street
EC2V 5DE
United Kingdom
Phone: +44 203 630 1350
Suite 500,
Bloomington, MN 55437, USA
Phone: +1 855 748 3467
Our story Two decades of milestones
2003
Morten Ebbesen founds Siteimprove in Denmark.
2015
Siteimprove receives a $55M minority investment from Summit Partners.
2020
Nordic Capital takes a majority ownership position in Siteimprove.
2024
Acquired MarketMuse, content strategy and intelligence platform.
What we offer Many ways to improve your digital estate
Digital accessibility & governance
Solutions to help ensure websites are accessible, with quality assurance, custom rules for brand consistency, and tools for designers and developers to build accessible experiences from the outset.
Digital experience analytics
Content and behavior analytics, journey and funnel analysis, and visitor engagement metrics that give a comprehensive view of audience interaction.
Search visibility
Unified paid and organic search insights, competitive research, AI-powered SEO recommendations, and paid search and social performance tools.
Content strategy & marketing
AI-powered content marketing tools to improve engagement and conversions, plus competitive content analysis to inform strategy.
AI expert services
Platform onboarding, accessibility testing by certified experts, and consulting in digital accessibility and digital marketing.
Who we serve Built for every industry we touch
Our values Five beliefs and one way of working
Our values aren't posters on a wall. They're how we make decisions, support each other, and serve our customers — every day, in every office, across every team.
Build what’s next
Bringing a builder’s mindset to every challenge and driving innovation forward.
Be customer obsessed
Connecting every action to customer outcomes and taking pride in the progress we enable.
Own the outcome
Taking accountability by supporting one another to deliver impactful results.
Move with agility
Treating speed as a skill and approaching it with intention.
We win together
Working as one team to achieve more together.
Our leadership Builders, operators, Siteimprovers
Nayaki Nayyar
Chief Executive Officer
Nayaki Nayyar
Chief Executive Officer
Nayaki is a seasoned executive with over 25 years of deep industry experience in driving transformation, innovation and growth at large enterprise software companies. As CEO of Siteimprove, she spearheads the company's vision and strategy, accelerating its market leadership as an AI-powered SaaS-platform delivering digital content experiences that are compliant and accessible. Previously, as CEO at Securonix, she successfully led the company through rapid transformation and innovation to become one of largest unicorns to address cybersecurity challenges faced by organizations globally. Over the course of her career, she has driven significant growth at companies like Ivanti, SAP, and BMC Software, leading to strategic expansions and technological advancements. Nayaki currently serves on the boards of Fortune 500 companies TD Synnex (NYSE: SNX) and Corteva Agriscience (NYSE: CTVA).
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Martin M Fitzpatrick
Chief Financial Officer
Martin M Fitzpatrick
Chief Financial Officer
Martin has over 25 years of experience in the enterprise software space, having served in senior leadership positions in both private and public companies over multiple industries. As CFO of Siteimprove Martin is responsible for managing the core financial business planning and reporting process of the company, leading the global controller organization, supporting the CEO and his executive management team with strategy development, growth and value creation. He also has responsibility for the IT and legal functions. Prior to joining Siteimprove, Martin was Chief Financial Officer of Shift-Technology SAS, a PE backed hyper growth SaaS company in Insurtech, and for LLamasoft Inc., a leader in AI-based supply chain and decisioning software. Martin has also held finance leadership positions in Qlik Technology, JP Morgan Chase, Microsoft and Braun. Martin is a member of the Chartered Institute of Management Accountants (CIMA/CGMA) and holds a Master of Science degree in Information Technology from Dublin City University and an MBA from Singapore Management University (SMU).
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Gary Higgins
Chief Revenue Officer
Gary Higgins
Chief Revenue Officer
Gary brings over 25 years of experience and a remarkable track record of scaling business development, global sales, and customer success across leading enterprise B2B organizations. He is passionate about helping customers realize the full value of the Siteimprove.ai platform and successfully navigate their journeys in strategically deploying accessibility, SEO, and analytics to deliver world-class digital experiences. As Chief Revenue Officer, Gary leads the company's Go-To-Market functions, including business development, sales, customer success, customer support, and channel and technology partnerships. He also oversees professional services and revenue operations, ensuring a seamless customer journey and strong revenue growth. Prior to joining Siteimprove, Gary held senior leadership roles at industry-leading SaaS companies such as Adobe, Zuora, Salesforce, and Endeca (acquired by Oracle), where he spearheaded value-based, customer-centric initiatives that drove meaningful business outcomes.
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Jen Jones
Chief Marketing Officer
Jen Jones
Chief Marketing Officer
Jen Jones is a transformative enterprise technology marketing leader known for scaling global organizations and elevating category-defining platforms. As the CMO at Siteimprove, she leads global brand, communications, demand generation, content, insights, performance and analytics, and product and partner marketing. Her work focuses on strengthening category leadership, deepening enterprise value, and aligning go-to-market teams to accelerate growth. Previously, Jen served as the first Chief Marketing Officer at commercetools, where she built and scaled a global marketing organization and advanced the company’s position as a leader in digital commerce. Her leadership contributed to 30% average annual revenue gains across the customer base, expanded enterprise demand worldwide, and elevated the company’s visibility with industry analysts and executive buyers. She also launched Elevate – The Global Commerce Summit, growing its sold-out debut into a multi-day global event featuring leaders from PetSmart, Sephora, Google Cloud, and Bausch + Lomb. Jen serves on the MACH Alliance Executive Board and has held prior leadership roles at Dataminr, Cision, and Oracle. Known for her clear, data-driven storytelling, she is a frequent speaker on enterprise marketing, commerce innovation, and digital transformation, with insights featured in leading global publications and events.
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Kalvin Brite
Chief Product Officer
Kalvin Brite
Chief Product Officer
Kalvin is a dynamic product leader focused on driving company growth and revenue by creating products that customers love and value. His expertise spans every stage of the product lifecycle. As Chief Product Officer of Siteimprove’s product organization, Kalvin oversees all aspects of product development and management. Kalvin brings extensive product leadership experience, from prior roles at Contentful, Twilio, and SendGrid. Most recently, he served as the Vice President of Product at Contentful, where he established and grew the U.S. product organization, launched Contentful Studio Experiences, doubled the company’s ecosystem integrations, and led a strategic shift toward an AI-powered digital experience platform. This initiative included the acquisition of Ninetailed and the launch of AI Actions, contributing to the company's growth to over $200 million in revenue. Prior to that, Kalvin held product leadership roles at Twilio, where he expanded its marketing automation platform to serve over 20,000 customers, and at SendGrid, where he directed pricing, data science, and product strategy through the company’s growth years and IPO. He enjoys building high-performing teams and developing actionable product strategies from discovery to launch. He holds an MBA and a Bachelor of Science from the University of Denver and product leadership certifications from CPO Accelerator and Silicon Valley Product Group.
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Ritesh Daryani
Chief People Officer
Ritesh Daryani
Chief People Officer
Ritesh Daryani is a seasoned People and Culture executive with over 20 years of global experience scaling people operations in high-growth technology companies. As Chief People Officer at Siteimprove, Ritesh leads employee experience, people operations, talent acquisition, people business partners, and internal communications. Prior to Siteimprove, Ritesh led the global HR team at Edifecs through a transformative period culminating in a successful company exit. Under his leadership, the organization earned multiple workplace accolades, including Great Place To Work® certification, GeekWire Workplace of the Year, and Seattle Magazine’s Best Large Companies to Work For. Prior to Edifecs, Ritesh served as Director of Human Resources at Expedia, supporting global expansion and organizational growth. He also held senior roles at Infosys, IBM, Computer Sciences Corporation, General Electric (GE), HCL Technologies, and CSC, where he partnered with business leaders to drive culture, talent, and change in fast-paced environments. Ritesh holds a master’s degree in Human Resources and Industrial Relations and is ABD for a PhD in Organizational Psychology. With deep People and Culture expertise and business acumen, he excels at aligning people strategy with performance to unlock growth and employee engagement at scale.
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Clay Garrard
SVP Engineering
Clay Garrard
SVP Engineering
Clay Garrard is the Senior Vice President of Engineering at Siteimprove, where he oversees all aspects of engineering and platform operations. With over two decades of experience, Clay is a seasoned technology executive known for driving operational excellence, fostering innovation, and delivering transformative business results. Throughout his career, Clay has led large-scale cloud migrations, spearheaded cost-saving initiatives, and built high-performing teams to achieve measurable outcomes. As an entrepreneur, he founded and successfully sold his company to Microsoft, highlighting his ability to deliver value at the intersection of technology and business. Passionate about collaboration, automation, and aligning innovation with business goals, Clay combines strategic vision with hands-on expertise to ensure scalable, impactful results. His journey from software engineer to entrepreneur to executive leader reflects a commitment to mentorship, continuous improvement, and the pursuit of excellence.
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Robbie Roberts
Chief Information Officer
Robbie Roberts
Chief Information Officer
With a career spanning over two decades, Robbie is a seasoned technology leader known for driving technical business transformation and fostering operational excellence in competitive market sectors. His extensive experience includes providing technical leadership to facilitate business growth, notably overseeing all technical and operational aspects of software delivery, ensuring the delivery of robust platforms that meet both customers and internal stakeholders' expectations. In his current role as Chief Information Officer (CIO) at Siteimprove, Robbie leads teams and functions in DevOps, Infrastructure, Security, Corporate Technology, and Business Systems across key regions including the UK, the US, Denmark, and Portugal. Additionally, he is responsible for the delivery of Siteimprove compliance programs, ensuring adherence to regulatory standards and industry best practices. Robbie’s previous roles include Senior Director of Technical Operations at Thomson Reuters, VP of Global Technical Operations at HighQ, Director of Infrastructure at Zoopla, and Head of IT at Aerandi.
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Mads Sørensen
General Counsel
Mads Sørensen
General Counsel
Mads Sørensen is the General Counsel of Siteimprove, overseeing Siteimprove’s global legal organization including contracts, compliance matters, corporate governance, risk management, vendor management and M&A support. Prior to Siteimprove, Mads was an Attorney at Plesner working with EU and Danish competition law matters as part of the EU and competition law team. Mads earned a Bachelor of Laws and Master of Laws from the University of Copenhagen.
Know more about Mads SørensenBoard of directors
John Damgaard
Chairman
Philipp Krispin
Board Member
Morten Ebbesen
Board Member
Nayaki Nayyar
Board Member
Patrick Fong
Board Member
Security and compliance Built for enterprise trust
Siteimprove.ai is designed to meet the rigorous security and compliance standards enterprise organizations demand, so your team can move fast without compromising data integrity, privacy, or regulatory obligations.
Our culture Where craft meets cause.
Ask any Siteimprover why they're here and you'll rarely hear "the software." You'll hear about a parent, a friend, a colleague who needed their digital platforms to work better. That's the same purpose we bring to the work itself: fast but thoughtful, candid but kind. Our roots are Nordic, our team is global, and our belief is shared. Better isn't just possible. It's our mission.
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Request a demoSiteimprove is a software company that builds Siteimprove.ai, an AI-powered platform for digital accessibility, digital governance, digital experience analytics, content strategy, and search engine marketing. Morten Ebbesen founded Siteimprove in Denmark in 2003. Siteimprove serves organisations in government, higher education, healthcare, financial services, manufacturing, and retail.
Siteimprove.ai is the platform Siteimprove develops and licenses. It covers four product areas: accessibility, including web and mobile accessibility testing; analytics, including marketing, paid search, and app analytics; content strategy, including content planning, optimization, and brand governance; and search, including answer engine optimization visibility, technical SEO auditing, and SEO analytics. Siteimprove also delivers professional services alongside the platform, including onboarding, expert accessibility testing, and consulting.
Morten Ebbesen founded Siteimprove in Denmark in 2003. Ebbesen served as Chief Executive Officer for 18 years and moved to the Board of Directors in 2021, where he continues to serve.
Nordic Capital has held a majority ownership position in Siteimprove since 2020. Siteimprove is privately held and is not publicly traded. In December 2015, Siteimprove received a USD 55 million minority investment from the growth equity firm Summit Partners.
Nayaki Nayyar is Chief Executive Officer of Siteimprove. The executive team also includes Martin M Fitzpatrick as Chief Financial Officer, Gary Higgins as Chief Revenue Officer, Jen Jones as Chief Marketing Officer, Kalvin Brite as Chief Product Officer, Ritesh Daryani as Chief People Officer, Robbie Roberts as Chief Information Officer, Clay Garrard as SVP Engineering, and Mads Sørensen as General Counsel. John Damgaard chairs the Board of Directors.
Siteimprove's accessibility products support conformance work against the Web Content Accessibility Guidelines (WCAG), the Americans with Disabilities Act (ADA), Section 508 of the Rehabilitation Act, and the European Accessibility Act (EAA). Siteimprove maintains dedicated resource centres for the European Accessibility Act and ADA Title II.
Siteimprove's customers include Scotiabank, Vodafone, BT, Akamai Technologies, Land O'Lakes, Cuisinart, the City and County of Denver, the University of North Dakota, Northern Arizona Healthcare, and Springfield Clinic. Siteimprove publishes case studies for these organisations.
Siteimprove is a participant in the United Nations Global Compact. Siteimprove is a member of the World Wide Web Consortium (W3C) and of the International Association of Accessibility Professionals. Siteimprove publishes a Modern Slavery Act statement and an accessibility statement for its own digital properties.
Siteimprove has been approved to ISO/IEC 27001:2022 for information security management systems. The certification can be verified on the UKAS certificate check register.
Siteimprove maintains verified profiles on LinkedIn, X, Facebook, Instagram, YouTube, Threads, and Bluesky.
Siteimprove is Great Place to Work Certified in the United States for April 2026 to April 2027, based on employee survey responses.
Siteimprove is a software company founded in Denmark in 2003. Siteimprove.ai is the AI-powered platform Siteimprove builds. Siteimprove A/S is the registered legal entity. Nayaki Nayyar is Chief Executive Officer.