Showing 1–4 of 4 articles
Content Strategy
Let's face it - marketing isn't getting any easier. Going into next year, marketing leaders face a clear challenge: driving business results in an increasingly complex digital landscape. But the most ...
Content Strategy
Overhauling your company’s image is no small task, but it’s a must under certain circumstances.
Web Accessibility
No matter how big or small your company is, if your website doesn’t meet legal guidelines, you’re at risk of a lawsuit.
Marketing Analytics
When 95% of site visitors don’t convert, it’s time to think of them as untapped opportunity worth investing in.
Izabel is Head of Solutions Marketing and Evangelism at Siteimprove. She turns complex products into compelling stories and market leadership. With a track record of scaling ARR past $100M, driving two global rebrands, and crafting customer-centric positioning, she specializes in building GTM strategies that accelerate growth and enterprise adoption.
