Search Engine Marketing

Whether you’re a PPC pro or brand new to Google Ads, Quality Score can be a major obstacle in achieving cost efficient ad campaigns. Like most things Google Ads, it can be tricky to figure Quality Sco...

Content Marketing

Mobile marketing is crucial in today’s world. Everyone has a smartphone. Everyone uses it to make purchases and find businesses. In fact, 52% of all website traffic worldwide was generated through mob...

Search Engine Marketing

If you’ve done any googling lately, you’ve probably noticed that less real estate is given to organic results. Often times, users need to scroll to see any organic results.    Since it’s now more diff...

Marketing Analytics

With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained ...

Content Strategy

We’ve long discussed how customer expectations for a fluid, seamless customer journey continue to increase. Users expect content, messaging, and experiences that are relevant to their interests and...

Content Strategy

A recent report by Siteimprove and IDG found that 64% of businesses say creating well targeted, relevant content is their biggest optimization challenge.    While businesses are struggling to create ...

Web Accessibility

If you work with or in some part of the US federal government, you’ve probably heard of 21st Century IDEA. But as with any law, there are a lot of questions about what it means, who it applies to, and...

Content Governance

How we view data and our data privacy has dramatically evolved in the last few years. The EU’s GDPR gives us unprecedented rights over our personal data and the type of data companies can collect and ...

Content Strategy

A recent report conducted by Siteimprove and IDG found that one quarter of respondents cannot confirm that their websites are GDPR compliant, more than a year after the regulation came into effect. Wh...

Web Accessibility

Government services around the globe are in the middle of a digital transformation that requires modern, accessible websites. With many government agencies already working towards meeting legislative ...