PERFORMANCE AND SEARCH ENGINE MARKETING
Find competitive content gaps
SEO experts and content strategists struggle to identify topics that no one has covered but should be covered: topics that are ripe with opportunity but haven’t gotten the attention they deserve.
Also a struggle? Figuring out what your competitor does better than you do and then formulating a plan to pull ahead of them.
Scan your competitors’ content, without reading their site
You don't have the time to go through a competitors' entire site and blog to figure out what they have and haven't covered. Nor can you quickly formulate a plan to do what they've already done better.
MarketMuse does the deep dive reading for you, shows you just how your content measures up, and then tells you just what you need to do to outmaneuver the competition.
Benefits and key features
Heatmaps sort what’s missing
Visualize gaps with heatmaps that are easy to read. Analysis at the SERP level sheds light on how the top 20 results cover a particular subject, while site-level analysis uncovers an individual competitors’ content cluster. You’re poised to sort by what’s lacking to find your competitive advantage.
Structure that’s spelled out
Uncover search intent and must-haves for high ranking. MarketMuse goes granular: It tells you how many images you need on a page, what the H2s should be, and what links you need to leave your competitors in the dust.
Cluster analysis
SERP only tells you so much. Apply filters to see exactly how any website covers a topic. From there, you can see what clusters of content have the most opportunity. You’ll see just how multiple pages can build your authority and gain exposure.
Most common use cases
Quantitative meets qualitative
A content score for each page in a cluster indicates how well it covers the topic.
Mind the gap
Exploit your competitors’ weaknesses: Differentiate your content by covering what they ignore.
Bulk up
Detect weak clusters that have too few pages with poor content scores and then build them out.
Competitive Content Analysis FAQs
It helps them identify content gaps that haven't been covered and understand how competitors are performing on specific topics so they can strategize on how to outperform them.
MarketMuse powers the analysis by performing a deep dive into competitor content, measuring your content against theirs, and suggesting ways to improve and outmaneuver the competition.
It provides granular insights into content structure, such as the recommended number of images, appropriate H2 headings, and necessary internal/external links needed to be competitive on a topic.
The primary use cases are assessing the quality of your existing content, detecting content gaps within your topic clusters, and planning the expansion of those clusters for better authority.
It helps identify weak clusters that have too few pages or poor content scores, providing the insights needed to effectively build them out and improve overall topic authority and search exposure.