THE GOAL: OPTIMIZE ROI
Stretch your marketing spend
Your site is flawless and high-performing. SEO is on point. Your content is converting. Now what? Now it’s time to take a hard look at what you’re investing, and trim the fat in the places where you’re not getting as much bang back.
How we do it
You might be a pro at analyzing your site performance — acquisition, engagement, behavior — but now’s the part where you start attaching dollar signs and taking a hard look at what value you’re getting back.
Customizable key metrics & KPIs
Focus on the goals that matter to your organization and monitor how campaigns and content help reach your targets. Then translate those insights into a ROI-centric roadmap that your whole team can align around.
Strategic budget allocation
With a unified view of performance metrics across different channels and campaigns, you’re able to see what you’re spending, where you’re spending it, and how it’s performing relative to similar campaigns, past and present.
Intelligent demand gen portfolios
Identify and optimize your paid-to-organic mix, with specific recommendations that help balance your portfolio over time. Our proprietary insights help you save on unnecessary spend, strengthen SEO, increase brand visibility, drive more qualified traffic, and achieve higher overall conversion rates.
Client spotlight: Akamai
When you’re the leading cloud computing and content delivery network in the world, it tracks that you’d have the extensive digital footprint to match. Find out how we equipped Akamai’s content management team of six to seamlessly run their owned-channel empire.
Siteimprove solutions to optimize ROI FAQs
Siteimprove's primary goal is to help users compel website visitors to take action, whether that's making a purchase, signing up, or other valuable conversions, recognizing that simply having an attractive site is not enough for revenue generation.
Siteimprove offers automated content analysis using advanced machine learning to identify content issues that can negatively impact SEO, UX, or customer engagement. By flagging issues like broken links or typos, it helps prevent them from hindering potential conversions and revenue.
The journey and funnel analysis tools show exactly how visitors navigate your site, helping you identify the highest-converting paths so you can focus on optimizing them to increase conversion rates.
Siteimprove's content and behavior analytics identify conversion blockers to reduce friction, encouraging smoother user journeys. Features like Top Paths show visitor flow, revealing where users convert and where they might abandon the journey.