Content Governance

Your website's visual elements tell customers who you are before they read a single word. But what happens when your brand colors shift between pages, your logo appears in different sizes, and your ty...

Content Governance

Your marketing team publishes hundreds of pieces of content across dozens of channels. But does every piece sound like it came from the same company? Without a clear brand voice, the answer is likely ...

Content Governance

Brands transcend beyond mere logos and slogans to embody the essence of a company's identity and promise. That expansive notion of “brand” means companies can make an impression in a host of ways, but...

Content Governance

“Women belong in the kitchen.” That’s what Burger King’s United Kingdom division posted on X (then Twitter) on International Women’s Day back in 2021.  Seriously. As the first in a series of tweets t...

Content Governance

Your brand identity is leaking. Right now. It's seeping through the cracks of your decentralized teams and that third-party agency that "totally gets your vision." It's inconsistent visuals and messag...

Content Governance

Fans were outraged when Paramount released their trailer for Sonic the Hedgehog in 2019. The film offered a . . . unique take . . . on the titular character’s design. Instead of the stylistic, spikey ...

Content Governance

When you think of branding as a promise you make to your customers and prospects, it’s easy to see how it goes beyond the aesthetics of logos and color schemes. At every touch point, your audience is ...

Content Governance

Are you a content manager tired of constantly chasing your team to stay on brand? Do you dream of a world where brand consistency isn't a struggle but a seamless part of your workflow? Then you need t...

Content Governance

When it comes to online banking, Australia is a trailblazer. According to the Australian Banking Association, as of 2022, 98.9 percent of banking transactions in the Land Down Under are made online or...

Content Governance

If there’s one thing that healthcare websites need to be aware of when they’re evaluating an analytics solution, it’s this: Google Analytics (GA4) is not a HIPAA-compliant choice.   The risks of GA4  ...

Content Governance

How we view data and our data privacy has dramatically evolved in the last few years. The EU’s GDPR gives us unprecedented rights over our personal data and the type of data companies can collect and ...

Content Governance

ROT—or content files that are Redundant, Obsolete, and Trivial (ROT)—may sound a bit silly, but they can damage your website’s user experience and your government organization’s reputation. Because yo...