Technical SEO
Website Redesign SEO: How to Redesign Without Losing Rankings
You’re setting yourself up for trouble if you don’t fix everything you can and establish benchmarks before launch
Resource categories
All 419
Agentic AI 7
Competitive Analysis 1
Content Briefs 4
Content Governance 24
Content Marketing 12
Content Optimization 7
Content Plans 1
Content Quality 17
Content Strategy 26
Linking Strategies 2
Marketing Analytics 29
Product 24
Search Engine Marketing 10
Search Engine Optimization 104
Technical SEO 28
Web Accessibility 111
Resource articles
Showing 1–12 of 28 articles
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Technical SEO
Diagnosing a troubled migration: How to build the visibility layer you should have had from the start
You fix a failed website migration by diagnosing before you fix. And you diagnose measurement first, because every other signal you're about to act on reads from it. That sounds slow when traffic is d...
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Technical SEO
How universities can improve page load time across a decentralized web estate
Your university’s website doesn’t get slow all at once. It gets slow one department at a time. A college swaps in a new hero video. Admissions adds a chat widget. Athletics embeds a ticketing calendar...
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Technical SEO
What is a good website speed? The Core Web Vitals thresholds that define it.
A good website speed means a page passes all three of Google’s Core Web Vitals for real visitors: Largest Contentful Paint (LCP) within 2.5 seconds, Interaction to Next Paint (INP) within 200 millisec...
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Technical SEO
How to increase website speed: the fixes that move Core Web Vitals
A slow website costs you twice. Visitors leave before the page finishes loading, and the ones who stay find it harder to do what they came to do. If you want to make your website faster, the useful qu...
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Technical SEO
The post-launch audit: What to validate in the first 30, 60, and 90 days after migration
Your migration didn't finish on launch day. It just stopped being watched. Siteimprove's Post-Launch Validation Framework turns the first 30, 60, and 90 days into scheduled checks on technical SEO, accessibility, content, and measurement, so silent decay gets caught before it compounds.
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Technical SEO
Sustaining quality, compliance, and performance after enterprise website launch
Launch is a transition, not a finish line. The enterprise teams that hold quality after a relaunch are the ones that turned the project team into a standing function with a named owner before the celebration ended.
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Technical SEO
Content operations maturity: From ad hoc to governed
Content quality rarely decays because teams stop caring. It decays because the operating model stayed ad hoc while the estate scaled. A content operations maturity model turns one-off cleanups into a governed capability that holds quality through the next redesign.
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Technical SEO
The executive's guide to web transformation risk
Your redesign team briefs you on design, timeline, and budget. It does not brief you on the seven risk categories that decide whether the transformation holds. Siteimprove's Enterprise Migration Risk Framework covers all seven and the consequence each one carries.
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Technical SEO
Accessibility as a transformation pillar
Enterprises reach accessibility conformance at launch, then watch it erode with every new template and campaign page. Treating accessibility as a governed, continuously monitored capability, not a compliance checkbox, is what keeps it intact through redesigns, migrations, and staff turnover.
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Technical SEO
Building an enterprise web quality program that survives platform changes
Most enterprises think they bought web quality with their CMS. But quality that lives in the platform dies with it. Here is how to build a program that owns standards, ownership, measurement, and enforcement above the platform, so quality survives every replatforming and migration.
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Technical SEO
Why digital governance Is the missing layer in enterprise web transformation
Enterprise web transformations rarely fail on technology. They fail because governance is treated as a launch milestone instead of an ongoing capability. This piece makes the case for governance as the missing organizational layer and shows what it takes to make it operational.
