Marketing Analytics

Across the marketing industry, five percent is considered a good conversion rate, right? That’s the figure we all focus on, to distraction. I’d like to counter that we should flip the script and focus...

Marketing Analytics

With another delay announced, Google's plans to deprecate third-party cookies are likely to take effect in 2025. Yet despite years of notice, nearly half of marketers didn't believe this shift would a...

Marketing Analytics

As CMOs, we’re under immense pressure to prove marketing's value and impact on the bottom line, and as our own CEO recently wrote, robust metrics are critical to that endeavor. Incremental improvement...

Marketing Analytics

When a marketing team speaks my language, it's much easier for me to get my head around what they need and how that fits into the big picture. My language — at least my primary one — is increasing rev...

Marketing Analytics

While most marketers today are trying their best to use data and make more informed decisions, many find it tough to find actionable next steps from the raw metrics. According to IBM, 25 quintillion b...

Marketing Analytics

Marketers need to stay competitive, but there’s more to it than just launching campaigns: it's about crafting invincible marketing strategies that drive revenue and awareness despite evolving market i...

Marketing Analytics

Even data pros get overwhelmed sometimes. For example, did you know up to 80% of a marketing professional’s time is spent digging through data and interpreting results? That’s a lot of time pouring ov...

Marketing Analytics

Content is taking on a new role in marketing these days. When I started copywriting in 2015, content was viewed as an on-demand service center for sales. Need a landing page? A graphic for social medi...

Marketing Analytics

We’re in an age of digital disruption. One where data is no longer just a buzzword: it’s essential to keep up.    To stay relevant and stand out from the growing crowd, you need to make strong, reliab...

Marketing Analytics

As marketers, most of us are familiar with cookies – at least on the surface. While we might not get all the technical ins-and-outs, we have a pretty clear idea of what they are: tiny packets of infor...

Marketing Analytics

Websites are the front page of any brand and are consistently one of the top most important metrics for measuring content marketing strategy. And yet so many teams struggle to build organic content ex...

Marketing Analytics

July 1, 2023 is an important date for managers of the 28.1 million websites using Google Analytics. That’s the day Google’s Universal Analytics platform is retired and will stop processing new website...