Showing 25–29 of 29 articles
Marketing Analytics
July 1, 2023 is an important date for managers of the 28.1 million websites using Google Analytics. That’s the day Google’s Universal Analytics platform is retired and will stop processing new website...
Marketing Analytics
With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on ...
Marketing Analytics
Download video transcript. It's crucial to have effective campaign tracking in place so you can tie your marketing initiatives to your business and end goals. But do you know the most effective way to...
Marketing Analytics
Download video transcript. As marketers, we have access to more data than ever before. So how can you sort through it all to find the most important metrics for your business? In this video, Sarah Hen...
Marketing Analytics
Your website is the single most impactful digital marketing tool you have, standing head and shoulders above all other channels – social media marketing, content marketing, email marketing, traditiona...
