Marketing Analytics

With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained ...

Marketing Analytics

Are heatmaps part of your analytics strategy? These powerful analytics tools are missed by many digital marketers. Those who do utilize them, however, gain invaluable user traffic insights to guide th...

Marketing Analytics

What is data-driven marketing? Data-driven marketing is the act of aggregating all your available data, interpreting it, and applying it to your marketing campaigns to capture customers and grow your ...

Marketing Analytics

Download video transcript. It's crucial to have effective campaign tracking in place so you can tie your marketing initiatives to your business and end goals. But do you know the most effective w...

Marketing Analytics

Tracking Key Performance Indicators (KPIs) and key metrics will help your team measure what truly matters on your website. If you don’t measure these metrics, you won’t really know if your website is ...

Marketing Analytics

In today’s data-filled world there’s no longer any excuse for not knowing what your website visitors want – and then creating high-performing web content that delivers it to the letter. And that means...

Marketing Analytics

No matter where you sit within your organization’s marketing team, one thing is for certain, tracking and measuring performance is an important part of your role. We say this knowing that about 3 of e...

Marketing Analytics

In an increasingly competitive higher education environment, many universities are prioritizing digital student engagement to increase application numbers and boost overall student satisfaction. But, ...

Marketing Analytics

Download video transcript. As marketers, we have access to more data than ever before. So how can you sort through it all to find the most important metrics for your business? In this video, Sara...

Marketing Analytics

The marketing technology (MarTech) market has grown significantly over the past few years and shows no sign of slowing, increasing to a record 8,000 services in 2020. In fact, Gartner found that in...

Marketing Analytics

Financial services have traditionally based much of their business on client profiles. Credit histories and actuarial tables have long been a staple in the industry. More sophisticated reporting and m...

Marketing Analytics

Your website is the single most impactful digital marketing tool you have, standing head and shoulders above all other channels – social media marketing, content marketing, email marketing, traditiona...