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Showing 97–104 of 104 articles

  • Search Engine Optimization

    How digital user experience impacts your bottom line

    Download video transcript. User experience is more important than ever before. As we’ve made the shift to becoming a digital-first culture over the last year, the way a business presents itself online...

  • Search Engine Optimization

    User experience should be front and center in 2021

    The pandemic has shaken up the world in ways we couldn’t have possibly imagined just a short while ago.  Since the COVID-19 outbreak, there’s been an incredible disruption forcing businesses to innova...

  • Search Engine Optimization

    How to get to Google’s “Position Zero”

    Ranking number one in Google SERPs has a major impact on your organic traffic: around 30% of traffic for any given search goes to the result in position number one. And organic results still receive t...

  • Search Engine Optimization

    Convincing your boss that SEO is worth the investment

    Download video transcript. As a digital marketer, you know the business impact of SEO. But sometimes leadership is hesitant to invest in a channel that won’t yield immediate returns. In this video, La...

  • Search Engine Optimization

    What is Google's page experience update?

    Download video transcript. As a digital marketer, you've probably heard about Google's page experience update. But if you're still not sure what that means, Siteimprove's Diane Kulseth breaks it down ...