Web Accessibility

I’ll be honest.  Until I started at Siteimprove, my knowledge of digital accessibility was, quite literally, zilch.   I assumed that as a writer, accessibility was not my responsibility—and that the o...

Product

For any content marketer with an ounce of self-reflective awareness, managing complex content lifecycles for any brand is daunting—if not seemingly impossible.   On any given day, it’s our job as purv...

Marketing Analytics

Websites are the front page of any brand and are consistently one of the top most important metrics for measuring content marketing strategy. And yet so many teams struggle to build organic content ex...

Web Accessibility

Even the strongest websites go stale with time. If you’re reading this, you’ve likely been tasked with refreshing yours—and it’s not exactly a walk in the park. In a world where 75% of consumers judge...

Content Quality

Is the generative AI boogeyman coming for creative jobs?  While generative AI is undoubtedly a very impressive tool, it's not sentient.   The truth is, it’s software like any other, with its own stren...

Web Accessibility

I was born with a condition called cerebral palsy (CP), a lifelong disability affecting my movement and coordination. Or, as I like to put it—my wagon came with three wheels rather than four.   At 18 ...

Content Quality

Content creators wear a lot of different hats these days. Researcher. Journalist. Marketer. Writer. Editor. Social media guru. And sometimes, content creators find themselves filling the role of the S...

Web Accessibility

A lot happened in the year 1999. Some of us might remember it as the year Apple released the first iBook in all its clamshell glory, or when we could still Ask Jeeves, “the world's first internet butl...

Content Quality

ChatGPT, generative AI—everyone’s talking about it. Are the robots coming for our jobs? Is content marketing irrelevant? Is this finally the death of copywriting as we know it?  These narratives are n...

Product

For every company, entering a new year doesn’t only require a change in the calendar. It often means a change in goals, products, and plans for the future. For Siteimprove, 2023 has already brought a ...

Search Engine Optimization

Struggling with where to start when it comes to SEO? You’re not alone. In the Search Engine Journal’s State of SEO report, the top 3 biggest SEO challenges cited were lack of resources, strategy issue...

Marketing Analytics

July 1, 2023 is an important date for managers of the 28.1 million websites using Google Analytics. That’s the day Google’s Universal Analytics platform is retired and will stop processing new website...